| SpiceJet Unveils Innovative Outdoor Campaign at Delhi Airport |
| New Delhi, February 24, 2010: SpiceJet, India’s most preferred airline, in association with Boeing, recently unveiled a unique outdoor installation as part of their brand campaign. Conceptualized and created jointly by SpiceJet and Boeing, the installation comprises a 41.5′ X 40’ replica of a Boeing 737 decked in traditional SpiceJet colours. Weighing almost two tons, it is positioned prominently outside terminal 1D at Delhi International Airport (DIAL). The very first of its kind, this novel installation celebrates the SpiceJet’s stature, customer confidence and its partnership with the world’s leading aircraft manufacturer. |
| Speaking on this, Sanjay Aggarwal, CEO, SpiceJet Limited said, “This unique outdoor installation will be visible to all who will depart from Terminal 1D. The site is a great vantage point and we are confident that it will enhance SpiceJet’s visibility.†|
| “Delhi was the obvious choice for the installation, not only are we the city’s most preferred airline in terms of number of passengers carried per flight, but we were also voted the best airline flying in and out of the capital by a poll carried out by The Hindustan Times. In addition to being a symbol of our achievement, this is also a sincere message of gratitude to our consumers. We wish to thank our partners Boeing and GMR for their support in making this a reality.†|
| Commenting on this, Dinesh Keskar, President, Boeing India, had this to say “We are delighted to join hands with SpiceJet for this exciting outdoor marketing display at Delhi airport’s Terminal 1D. Boeing remains a committed partner to SpiceJet’s continuing success as it establishes itself as the most successful business model in Indian aviation. With the renewed demand for air travel and an increasing consumer trend towards Low Fare Air travel, we are confident that SpiceJet will reach even greater heights.†|
| This innovative outdoor installation follows the successful launch of our television campaign featuring innovative commercials enunciating the unique product promise and brand value of SpiceJet. |
| The SpiceJet-Boeing installation display comes at the culmination of an exciting period where SpiceJet, in addition to achieving many international landmarks and awards, has become India’s most preferred low fare airline. SpiceJet’s constant endeavor to provide its customers with the best flying experience has resulted in it being voted India’s Best Low Fare airline in the recent Hindustan Times-MaRS survey, and the Third Outlook Traveller Annual Readers’ Survey. SpiceJet is also the leading domestic airline with two consecutive profitable quarters in 2009-10. |
| Quick Facts on SpiceJet |
- Fleet of 19 Boeing aircrafts with an average age of 2 years
- Posted a profit of Rs. 108. 9 crores for the quarter ending December 2009
- Witnessed a growth rate of 55% in pax number for the quarter ending December 2009
- Rise in market share to 12.5% during October-December 2009
- Posted the highest load factor of 89% in December 2009
- Two international consumer awards between December 09 and February 10
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| About SpiceJet |
| SpiceJet is India’s most preferred Low Fare Airline, delivering the lowest air fares with the highest consumer value. We operate 129 daily flights to 18 destinations all over India, including Ahmedabad, Bangalore, Bagdogra (Darjeeling), Chennai, Coimbatore, Delhi, Guwahati, Goa, Hyderabad, Jammu, Jaipur, Kochi, Kolkata, Mumbai, Pune, Srinagar, Varanasi and Visakhapatnam. Our on-time performance is amongst the best in India and coupled with a Technical Dispatch Reliability of 99.6%, we can rightly claim to have the least number of flight cancellations. SpiceJet’s new generation fleet of 19 Boeing 737-800 / 737-900ER aircraft are backed by cutting edge technology and infrastructure to ensure the highest standards in safety and operating efficiency. Know more about us at www.spicejet.com. |
| Awards and Rankings: |
- Outlook Traveller’s Best Low Cost Airline India (Feb 2008 & 2010)
- Award for Best Website, at the ‘World Low Cost Airlines Asia Pacific Conference’ at Singapore, 2010
- Best low-fare airline in India, as per the Third Outlook Traveller Annual Readers’ Survey, 2010
- Best low-fare airline in India, as per survey conducted by MaRS on behalf of Hindustan Times (December 2009)
- Best Employer Brand Award, for our employee best practices, from the Employer Branding Institute, Hyderabad (December 2009)
- World Travel Market Award for multi-channel approach in distribution, London (November 2009)
- Among Smart Travel Asia’s Top 10 Best Budget Airlines in Asia, Hong Kong (August 2008 & September 2009)
- National Award (ICWAI) for excellence in Cost Management, New Delhi (March 2009)
- CIO 100 Award for IT efforts for customer satisfaction and business growth, India (2007, 2008 & 2009)
- 2008 Frost & Sullivan Indian Commercial Aviation – Emerging Company of the Year Award, London (Nov 2008)
- TAFI – Abacus’s Best Low Cost Airline Malaysia (Sept 2007)
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