Ties up with UCP for in-flight contests and ad space sale

New Delhi, December 5, 2007: SpiceJet, India’s ‘best low cost airline’*, has tied up with Up Close and Personal for generating ancillary revenue through in-flight contests and space selling on its boarding passes, baggage tags and seat covers. All SpiceJetters participating in the contests get a chance to win exciting prizes worth Rs.2,50,000.00 every month.

Speaking on this, Kamal Hingorani, VP Marketing & Planning said, ” In-flight contests is a unique value proposition for all. SpiceJetters get a chance to enjoy exciting prizes through simple lucky draw; data is generated for the advertiser and substantial non-ticket revenue for us. For advertisers keen on only visibility, the captive audience traveling on board ensures minimum wastage of the communication effort.

Going forward, this revenue stream help us remain healthy and offer competitive prices for the travelers. ” he further added.

Raj Bhatia, MD, UCP, further elaborates, ” It is a win-win situation for everyone. Today’s marketers are looking for qualified leads and this promotion can generate assu#B50229 data for direct marketing. ”