New Delhi, 7 February 2005: Royal Airways Limited today announced the launch of its new low-fares, no-frills, brand – SpiceJet.

With a young, modern fleet SpiceJet will be backed by cutting edge technology and managed by a professional team with significant experience in operating low cost airlines.

The SpiceJet name and its imagery have been chosen to reflect the aspirations of today’s fast paced and tech savvy travelers; vibrant and energetic imbibing Indian Ethos and flavour.

Early this summer SpiceJet promises to bring to consumers in India all the benefits of the global revolution in the skies. Technological breakthroughs and innovative management which have significantly reduced air travel costs all over the world will now be available to travelers in India. Soon the growing Indian middle class can look forward to not just low airfares but also to world-class standards in safety, efficiency and customer care.

Mr. Mark Winders, CEO, stressed on the airlines plan to use the latest in established and proven airline systems and a modern fleet. “Using the latest technology is the only way you can ensure we can provide attractive pricing without compromising on quality”. “Driving a low cost structure, boosting productivity and delivering value will be our focus”, he added.

Mr. Jason Bitter, COO, emphasized on developing a high level of human skills and modern training methods.“Our culture will encourage cost saving, teamwork and friendly service”. He also went on to say that the management process and information technology would ensure the highest standards in operating efficiency and flight safety.

Royal Airways is the only listed Airline Company in India and is now ready to induct a modern fleet to launch its operations in India.

About Royal Airways

Royal Airways is the reincarnation of Modiluft, which was among the first private companies that stepped into the Indian aviation sector. It was the market leader until 1996, when it ceased its operations.